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Mobile SEO: A Guide for Beginners

On July 1, 2019, Google switched to a mobile-first indexing system, significantly impacting the SEO strategies that you need to utilize in order to show up on the first page of their search rankings. This can be a good thing for users because your search results when googling something will be more localized, but for a business, the change can be harmful to certain kinds of marketing campaigns. If you plan on improving your website’s SEO in light of this new shift toward mobile device users, here is some information you should know.

Update your mobile site

One of the more important things is to make sure that the mobile version of your website contains the same amount of information as the desktop version of your website if you want an optimal Google search experience for your customer base. It is worth pointing out that Google warns that having merely “equivalent” information on both the standard and mobile versions of your website can result in the search engine understanding the two web pages differently. This means you may see a change in the kind of traffic that you get from each site.

You should also follow best practice guidelines if the two versions of your website do not share the same URL. Error pages, for example, should be identical on both websites. If your mobile site must have less information than your desktop version, you will still likely have a reasonable search ranking—but may not perform as high as your competition if they are not similarly restricted.

You should also try to optimize your website for use by mobile users, which can mean everything from advertising placements to just making sure that your mobile website is easy to use. You could look at the Better Ads Standard, for example, to determine the best and least intrusive way to put advertisements on your website. You have the option of utilizing hardware that is prominently featured on mobile devices as well, like cameras and GPS, to make sure that your website practically useful in addition to being a good website SEO-wise.

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Use specific kinds of visual media

When it comes to visual media like pictures or videos, there are several things that you need to keep in mind so that you can keep your mobile website competitive. Using images that are not a high enough resolution could be a problem, and you should try to make sure that everything about your image is identical to the one on the desktop page, down to the image’s alt text. When considering places on your website to upload videos, you shouldn’t obstruct too much of the user’s screen. For both pictures and videos, you shouldn’t use a URL that changes every time you load the page, either, since Google will have a hard time indexing your resources properly if those resources are always changing. Consider referring to the Google image and video best practice guides if you get confused or you don’t know how to further improve your website.

The rise in mobile computing brings with it a perhaps necessary change when it comes to how the internet treats mobile users. Search engine optimization is a task that requires constant supervision, and, to pull it off, you need an industry-specific understanding of a system that isn’t typically known by the general public. Whether you put in the effort yourself or hire a company like to handle this end of your business for your company, remember to set realistic goals and expectations. As long as you do that, you should be fine in the long run.