Digital Media

The Effects of Digital Media in our Day to Day Lives

There’s no doubt that technology has advanced drastically in the last ten years in a way that has affected all of our lives. Smartphones and other similar devices’ advancement allowed digital media to have a major impact on our day-to-day lives. It’s now easier to know and watch anything that’s happening on the other side of the world. We’re all updated with the latest news and more connected to people. Digital media is affecting everyone, not only individuals but also businesses.

Nowadays, it’s hard to find a business that uses only paper advertisements, everyone is using digital advertisements to promote their product and services because they know that it will be viewed more. It’s also hard to find someone who still reads newspapers and doesn’t check their smartphones for recent news. Here’s how digital media affected our day-to-day lives.

Communication and Connection

Before the rise of technology and social media, it was very hard to find and connect with someone you once knew in high school. Back then, if you didn’t have your friend’s numbers, or if they changed it, you will not be able to contact them in any way. Now, however, even if you don’t have their phone or email, you can still find them on social media platforms by searching for their names. It’s much easier now to connect with people and communicate with them as well. You will also be able to keep up with their activities and learn their latest news and see their pictures. You can also meet new friends who share similar interests as you.


Nowadays, advertising for your business has become much easier. Of course, there are complicated algorithms that you have to understand in order to compete in the market; however, it is still easier than before. You can promote your product or service by just a few clicks, and it can reach people all over the world. Because of digital media, more people will know your brand and what you’re selling.

According to marketing experts at, 7 out of 10 Americans are on social media. That means that your chances of reaching your targeted audience are extremely high. You no longer need to advertise in newspapers and wait for people to read them in order to gain customers. You also don’t need to have an excellent location as you can sell your products online and deliver them to your customers.


Many people prefer to purchase from the same stores they are used to because they don’t want to risk other brands. However, now, many people try new things as they can see what previous customers say about it. As a customer, you can check for product reviews and feedback before you make your purchase to ensure that it’s the right one for you. And as a business, you can use the reviews to promote your products. When customers write positive reviews about your brand, they will most likely recommend it to others; and other potential customers will be encouraged to purchase your product because of the reviews.

digital media 2 1


Because of digital media, many people are more knowledgeable and aware of what’s happening around the world. Even if you’re not interested in politics or other news, you will find some news on your news feed. You can also post your opinion and negotiate with other people about the latest news. And if you’re interested in the latest updates and news, you can easily search for it and will find a lot of sources to read or watch.


Digital media has affected the lives of many people as it allows them to work, learn, and develop new skills. It’s easier now to communicate with someone else on the other side of the world and work together. You can also learn or teach new skills by using your phone or laptop.

Almost everyone is using smartphones, laptops, computers, tablets, and other devices; and because of that, digital media is affecting our day-to-day lives.

Even if you spend hours scrolling on your news feed, you will find some new information about something happening in the world that affects you somehow. For small, medium, and large businesses, digital media has a major effect on their day-to-day lives. It’s easier to promote, reach, and sell products and services.

Digital media has also affected many individuals as it offered many job opportunities that allow a person to work from home. You don’t have to be in the same country as the one posting the job because you can do all the work remotely.