scale business

How to Market Your Business Effectively at Events

Events can be the perfect place to spread awareness of your brand or business and help connect you with potential new clients.

But there’s much more to it than simply turning up to an event and seeing how the day unfolds. Particularly if you’re going to be surrounded by direct competitors, it’s more important than ever to stand out for the right reasons. The key is all in the preparation!

So, without further delay, we’ve collated some top tips on how to effectively market your business at upcoming events.

Do Your Research

Each event differs hugely, so it’s important to do the relevant research into which specific events will be most beneficial for you. Find out what kind of audience each event attracts so you can match this with your target audience accordingly.

You should also find out the number of people expected to attend and how popular the event has been in previous years. All this information helps you decipher the best events to invest in purchasing stalls at and which ones are most likely to help boost your business.

Advertise on Social Media

Once you’ve decided which events to attend, it’s important to let clients know you’ll be going to them!

Social media is the perfect tool to use to promote your presence ahead of the day itself. Ensure to post across a variety of platforms, such as Instagram, Facebook, Twitter and Linkedin to capture as much of your audience as possible.

It’s also worth considering using paid ads if your marketing budget permits this. By doing so, you can pinpoint the exact location and demographic that you’d like to target to boost ticket sales for the event and improve your chances of making new connections.

Printed Marketing Material

Be sure to come prepared with relevant printouts with your company contact details on them so that potential new clients have a way of getting in touch if they wish to.

Depending on where your stall is, you may want to have a couple of members of staff handing out printed flyers and leaflets about your business in high footfall areas.

This will encourage people to find you if they have not already seen where you have set up shop for the day.

Provide Promotional Products

There’s nothing people love more at an event than a freebie. Kill two birds with one stone by gifting your potential new customers with items that are embossed with your logo or contact details.

Not only do physical products make visitors feel more valued, but they are also more likely to be held onto. This makes for the perfect opportunity to give them a friendly reminder of your brand long after the event has finished.