According to recent research on internet usage, there are over half a billion websites that are accessible on the web. With this wide range of web pages out there, it is essential that you consider the different ways you can stand out from the crowd and engage with an internet audience. Here are five suggestions on how to make your website stand out and give it a unique edge from competitors.
Innovative Design
When starting the web design process, there are several tools that you can use such as Weebly and WordPress who provide templates that help you design and create a website that suits your needs. However, if you aren’t too savvy with technology, you should hire a web designer who can do all the hard work for you. There are plenty of freelancers available who can get the job done, bringing their expertise and knowledge to create a website that is unique and innovative.
Be sure to focus on the aims of your website and think about what your target audience will want to see from your content.
Create Engaging Content
The content you deliver to readers should be of high quality, easy to understand, and relevant to your page. To get your website higher in search rankings, you need to focus on what type of content is right for your page. Make sure to blog regularly and remain consistent, otherwise readers may lose interest in what you have to offer.
You should aim for content that viewers want to share onto their social media platforms, which will help increase traffic to your website. This is where a site like Quiz Cat can help. As a quiz plugin created by WordPress, Quiz Cat can enable you to build viral quizzes that can increase your social shares and email subscribers. Additionally, quizzes ask your readers to contribute, which can help with online engagement with your audience.
Use Social Media
To get your page noticed, you need to establish a presence on social media. There are several valuable platforms that you should consider, including Google+ and Facebook who can market your website and build your customer base. Using social media can be a great way to engage with customers and clients regularly who can give you feedback, which may increase future revenue.
Understand Analytics
Search engine optimization is a must when it comes to creating a website. The more unique and interesting you are, the better chance you have of being at the top of the search results. No one likes to visit websites that are like one another, so it’s crucial that you understand how analytics work. There are several tools you can use such as Google Analytics to give you more knowledge on keywords and more of an idea on who is accessing your page. Using tools like these will help you make informed decisions on what sort of content you should be creating for your website.
Mobile Friendly
Research has shown that 72% of consumers want brands to have websites that are mobile-friendly, and how mobile-accessible your website is can affect your search engine ratings. When taking this information into account, it’s crucial that your website is accessible for all, otherwise you may lose on views. When you factor in how many people use their smartphones to access websites, you should ensure your page can be displayed. Otherwise, your site may get left behind!
Whether it be a business website or a personal use blog, there are various techniques that you can implement to ensure your page stands out from the crowd. Make sure to have a good grasp on analytics, social media and what type of content to include to help increase traffic to your page.
These methods will help to build your knowledge on what is over-used by other websites and will give you an idea on how to stand out and be unique against the overcrowded internet world!