The purchasing power of Millennials have already reached nearly over $200 billion each year, a number that any entrepreneur should know. Whether they’re buying in an online store or a brick-and-mortar shop, there’s no denying that the millennial generation is the dominant consumer and are capable of shaping market behaviour.
We already see how they affect the market by just looking at what sells. Majority of Millennials will be patrons of a store who also fights for a cause. For instance, a lot of attention is being given to environmental causes and action, something that’s currently important to Millennials. For this reason stores have started incorporating environment-friendly items like selling reusable or biodegradable items.
Indeed, tapping into the millennial psyche will benefit you especially if this is your first foray in e-Commerce business. So before you start launching your website, here are a few tips to make sure you’re able to target this demographic.
One of the first things a website creator does they’re designing a website is to make sure it’s mobile-friendly. Majority of the people are on-the-go, so they only get to access their content via their phones and tablets. More than that though, Google has started prioritising websites which are mobile adaptive by ranking them high on search engines.
Here are a few tips to help you:
- You don’t need to create two websites for desktop and mobile. You can use the same content, just keep it concise but engaging.
- Keep navigation simple. There’s no need to complicate the interface with too many dropdowns and pages.
- Ensure that your page loads fast. Your website must have, at most, two seconds of load time.
Offer tutorials and demos on your website
Millennials are used to instant gratification, and this includes solving a problem with a product they bought from you. They would rather try to resolve it themselves than wait for customer support. So make sure you have all the resources they need for troubleshooting purposes, or at least a guide on how to use your product. Also consider creating a FAQ page with a community option so that they can share their solutions with other users.
Design for the user
Other than simple navigation, fast loading time, and concise copy, user experience includes guiding the visitor through the purchasing journey. Make sure that they can understand how your website works as soon as it loads. For instance, if a visitor wants to know more about your products, they must know which tab to click.
You’ll notice that there are Top Fan badges being given out to frequent commenters on Facebook. Believe it or not, a lot of people are engaging with company pages because they want to have that badge. Create some form of “loyalty badge” like offering an exclusive discount to those who shop frequently. You should also make sure that you have all the relevant social media icons so that your visitors can easily share your content.
When it comes to designing a website for the millennial audience, all you need to remember is simplicity. Most, if not all, are busy professionals who browse through the Internet as a form of respite from work. Make sure that it’s fast, informative, and convenient to do so.