If you frequently visit the large cities, you would have certainly noticed the opulence of advertisements on the walls of subway stations. Many users are weary of these giant posters and promotions in London. The things finally took a rather surprising turn.
Indeed, tired of what he considers as the aggressive advertising, a London group has launched an active campaign on the Internet to raise enough money to rent advertising in metro. It is under the project name CATS(Citizens Service Advertising Takeover) that the team of Glimpse has launched a crowdfunding campaign on Kickstarter in order to replace the advertisements with photographs of cats!
Far from wanting to just settle for a fun buzz, CATS is also affiliated with an association responsible for protecting pets, Battersea Dogs & Cats Home & Cats Protection, in order to promote their program.
A funny and touching initiative from London volunteers who had only one wish: to reclaim the public space while doing a good deed. Successful bet !