Many bloggers are using Instagram as their online hangout place. As a result, they’ve created microblogs on the platform. It’s a quick, easy way to reach a bunch of people at one time. However, is it the only way?
Truthfully, it’s not. Contrary to popular belief, blogging isn’t a lost art form. Think about all of the times you’ve gone to Google for a specific answer to a question. It’s not uncommon for a blog post to pop up with the right information. Plus, anytime you need to research a great recipe, it’s the food blogs that populate most search engines. Blogging isn’t dead. In fact, it’s actually one of the most reliable ways to build a following and develop your own platform. If you’re passionate about a particular topic and would like to create an effective blog for a specific audience, consider the following tips you can adopt.
Build with Visibility in Mind
You don’t want to invite your readers to a really dull page. Instead, make sure your page is beautiful. Purchase the right template to make sure it represents your style and the niche. Consider your audience. If you’re reaching out to design enthusiasts, your website design will speak volumes. If you’re looking to capture the attention of fellow fashion lovers, you might want to create a clean, white background to showcase the photos you’ll be posting. Always consider the audience when you’re creating the different tabs on your website. Include an about page, a contact page and an index. Make sure the index is organized well so that anyone can go through it to easily find what they’re looking for.
Develop Systems for Organic Traffic
Google is an excellent place to build an organic, constant flow of traffic. The best way to use Google is through a search engine optimization strategy. Whether you use a specific program or outsource the work to a professional, find the most ideal keywords that you can use on a consistent basis. As you develop content that includes your main keywords, it’s only a matter of time before your content ranks on the first page of Google. When it’s time to create an actual blog post, make sure that you’re strategic with the keyword placement. You’ll need to include the keyword within the title, metadescription and within the first few sentences of the blog post. To strengthen the chances of landing on the first page of Google, continue to use the keyword a few more times within the blog post. Then, include at least one picture. When you’re naming the picture, use the keyword within the name. You can also download a helpful tool called Yoast. Install the widget within the backend of your website. It’ll give you a green light to let you know that you’re on the right track with your keyword.
Implement a Social Media Campaign
Even though you’re building an official blog, you can still maintain a microblog on Instagram. You can give a taste of what the blog’s about by sharing a bit in the caption. Then, you’ll need to leave the link to your blog within the bio section of your Instagram profile. If you’d like to use Pinterest, this is the blog Mecca. You can easily share curated content through this type of platform. So many people go to Pinterest in the hopes that they’ll find inspiring and informative content. It’s always a pleasure to click through and discover an incredible blog as opposed to a broken link to a defunct page.
Create a Content Creation Schedule
Your content creation schedule is very important to consider because if you’re not consistent, you’re going to lose people. One of the best ways to gain traction and develop yourself as an authority in a specific niche is through consistent posts. When you’re creating your content schedule, consider using videos within your content. Make a few YouTube videos in advance. If you’re a beauty blogger who wants to do a tutorial, you can blog about it with pictures. At the bottom of the post, insert a YouTube video that features you actually demonstrating the technique. Not only will this help you gain visibility on YouTube, but it’s wise to note that video content is truly in demand. If you have a business you can upload video marketing and analyze the statistics. It’s a good way to boost your business
Discover What Works
Don’t forget to test your strategies in order to take note of what works and what doesn’t. Always edit your work to discover the types of content that seem to really reach your audience. Play around with social media ads to discover the platforms they’re most effective on. Try Instagram and Facebook ads with a small investment. If you get some traction, increase the amount of money you use to promote your content. Track your statistics so that you can develop a system of measured growth and improvement.